How To Keep Your Butcher Shop Competitive?
Do you own a butcher shop? Butcher shops have been considered as pioneers when it comes to selling quality meat products and providing quality services. Even with the emergence of supermarkets and meat deli shops, many customers still buy their fresh meat from a local butcher shop. If you really want to stay in the butchery industry longer and remain competitive, here are a few tips to help you attract more customers and retain their loyalty.
Tip #1 – Be passionate about what you do
As an owner of a butcher shop, it requires a greater passion for what you do and what you can provide your customers. As a butcher, you need to be knowledgeable about the whole process that every type of meat undergoes before delivered to your butcher shop. Aside from that, you also need to be an expert when it comes to cuts of meat as well as maintaining the highest level of cleanliness at your butcher shop with the use of butchers cleaning products.
Tip #2 – Get to know your competitors
It’s crucial even if you have been running the butcher shop for years now that you get a chance to know your competitors because this will help you cope with the challenges. Whenever you have free time, do a physical survey in the area where your butcher shop is situated. Find out how many butcher shops operating nearby and check on their meats on sale, prices and services. Do you see them selling other products aside from fresh or processed meat like spices, knives (Victorinox steak knives) and knife sharpener (electric knife sharpener, sharpening stone or sharpening steel)? Once you gathered enough information about your competitors, assess what needs to be done to win more customers or retain existing customers. If it means adding more choice cuts of meat products or employing customer-friendly employees, then, carry on.
Tip #3 – Choose your suppliers wisely
The success of your butcher shop also depends on your suppliers. Choose wisely the suppliers that will supply your butchery needs like fresh meat, butchery equipment units, butcher’s outfit (butcher knife, butchers belt and knife pouch) and other items like butcher mesh gloves, sausage casing and sausage filler including meat tray. The chosen suppliers to whom you entered a contract of the agreement must remain committed to providing quality products and meeting delivery schedules.
Tip #4 – Hire qualified workers
If you can’t be there during the business hours of your butcher shop, it’s vital that you hire qualified workers who have relevant working experiences. For example, your hired butcher must undergo qualification training needed to help him or her perform this job efficiently.
Tip #5 – Create a solid marketing campaign plan
You should create a solid marketing campaign plan because this will help you increase awareness that your butcher shop exists. Promoting your butcher shop doesn’t have to be expensive. In fact, you can start small by combining traditional and modern methods of advertisement to connect with your target customers like the use of flyers and digital ads.
I do hope these tips will help your butcher shop grow and withstand stiff competition from your biggest rivals. Assess how your butcher shop operates and if you noticed you lack some of the butchery tools needed, contact now Butchers Paradise for a complete list of boning knife brands (Dexter boning knife, F dick boning knife, Victorinox boning knife). Inquire also if they can supply you with butchers display tickets, meat netting and F dick sharpening steel.
